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Welcome to
Marketing By Dr. Bob

Hi! I’m Bob Roth (AKA Robert Roth, PhD). Over the past 30 years, my marketing and copywriting work has generated several hundred million dollars in equity value for corporations. And my nonprofit work has touched more than 100 million people and raised more than $40 million.

Recently, I tried to “retire” but suffered an extreme case of terminal boredom. Fortunately, I also became fascinated by AI technology. And, as a result . . . today I am on a mission to advance the art and science of AI Powered Copywriting. 

Dr. Bob Marketing Consultant

For-Profit Experience

In the for-profit sector, I have been honored to serve as:

  • President, COO and CMO at Grand Canyon Railway where my doctoral dissertation provided the plan for redeveloping this 1901 railroad and living museum. We restored historic steam train service to the south rim of the Grand Canyon six months ahead of schedule and $200,000 ahead of planned revenue budget.
  • Vice President Marketing for Del Webb Recreational Properties where I crafted the brand and marketing strategies that provided a foundation for increasing the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million. 
  • Vice President Marketing for Radisson Hotels where I developed the original Radisson brand and B2B and B2C marketing programs that positioned the company for growth from 30 to more than 1,000 properties.
  • Director of National Advertising for the Holiday Inns System where I played a lead role on the strategy and marketing team that transformed an under performing chain of roadside motor inns into an international hospitality leader.

Read more about my for-profit work.

Nonprofit  Experience

As a board member, on staff, or serving as a marketing consultant, I have been honored to serve the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House (Cripple Creek, CO), City of Cripple Creek, CO, Coleville Confederated Tribes, Desert Stages Theatre (Scottsdale, AZ), Frank Lloyd Wright Foundation, Sedona Chamber of Commerce, the Navajo Nation and Utah Navajo Industries.

Read more about my nonprofit work.

Dr. Bob's Marketing Partners

Need A Little AI Powered
Copywriting?

AI-powered copywriting can give your business a significant competitive edge in gaining customer insights, creating personalized experiences, and improving financial return (ROI) on your marketing investments.
 
This White Paper shares more about AI Powered Copywriting. And, please do Contact Me if I can help you take advantage.
AI Powered Copywriting