Skip to content

Dr. Bob’s Bio

Hi! I’m Bob Roth (AKA Robert Roth, PhD). I am a patriotic American, wartime military veteran and highly experienced marketing guru. Today, I am on a mission . . . to advance the art and science of AI Powered Copywriting.

My AI Powered Copywriting is informed and empowered by three decades of marketing leadership experience.

For-Profit Marketing Experience

Over the past three decades, my marketing and copywriting work has produced several hundred million dollars in equity value for for-profit businesses and their investors. 
 
  • As President and COO at Grand Canyon Railway – Transformed this nonprofit historic preservation project into a highly successful for-profit commercial real estate business.
    Read more
  • As Vice President Marketing for Del Webb Recreational Properties – Implemented marketing strategies that increased the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million. 
  • As Vice President Marketing for Radisson Hotels – Created the original Radisson brand which positioned the company for growth from 30 to more than 1,000 properties. Read more
  • As Director of National Advertising for the Holiday Inns System –  Played a pivotal role in transforming an under performing chain of roadside motor inns into an international hospitality leader.

Nonprofit Marketing Experience

My nonprofit work has touched more than 100 million people and raised more than $40 million

I have enjoyed the honor of serving variously as board member, on staff, or as a marketing consultant for the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House (Cripple Creek, CO), City of Cripple Creek, CO, Coleville Confederated Tribes, Desert Stages Theatre (Scottsdale, AZ), Frank Lloyd Wright Foundation, Sedona Chamber of Commerce, the Navajo Nation and Utah Navajo Industries.

Education

  • B.S. in public communications (magna cum laude) Boston University
  • MBA and PhD in business administration (Dean’s Award) California Coast University

Military Veteran

  • Proud veteran of the United States Navy

Contact Dr. Bob

If your organization needs a little (or maybe a lot of) AI Powered Copywriting, please take a look at some Dr. Bob Copy. And please do Contact Me if I can be of assistance.